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Saturday, October 15, 2011

Is a Bottle of Wine Worth $500 to You



Everyone is on what makes a wine so expensive. Here's my two cents. What makes a bottle of wine cost $ 500 to $ 1,000? Now understand, this is another question of: Is it a bottle of wine worth $ 500 or even more? The short answer to the first question is. Perceived value, cost of finished goods, the quantity and quality of wines produced by the process

As a reference point, we're not talking about the auction price. For example, in the U.S., Sotheby sold at auction, 3 bottles of Château Lafite-Rothschild, which has resulted in $ 232,692. William Koch paid $ 500,000 for 4 bottles of Bordeaux Vintage 1784 and the 1787th These 4 tanks have reported that the wine was originally owned by Thomas Jeffersona.Najplaćenijeg for "drinking" bottles of wine sold in the U.S., again at auction for $ 167,500 and that for 7 bottles of Montrachet 1978th In May 2011, 1945 Burgundy went for $ 123,899.

the most expensive bottle of wine I have tasted the Screaming Eagle Cab, which is a $ 750 bottle of this "cult wines." Wine merchant know that Napa sells a lot more expensive wines in some of its U.S. customers. He recently sold three-liter bottle of Grace Family Cab to $ 10,000. The second bottle was 750ml, which sold for $ 3,500. For real oneophiles 1992 Magnum of Screaming Eagle can be $ 25,000 bottle of wine.

But enough wine 'war stories', let's examine how a bottle of wine can get expensive is starting in this field.

First, one must take into account whether the wine comes from a winery established or start-up. This means where the grapes come. Suppose winery owner initially fresh, new winery and small vineyard of their own. For land suitable for planting, you will be paying about $ 200,000 per acre in today's market. So now you have 11 or so acres, and then you need space for equipment-crush, fermentation, barrel storage, etc. So, let's run a respectable showcase winery $ 4 million investment. Now you are ready to wait more than seven years before the dream of $ 500 bottle of wine is ready for prime time. Prime Time is defined as a period when the wine ratings and written about that will help you create a reputation. Time and land and buildings have the money.

better grapes over the prices. An excellent example of this is known to Kaloni Beckstoffer Vineyard near Mondavi Winery in Oakville. Granted this is a unique situation, but the grapes are in high demand. Andy Beckstoffer can and will cost tons of Cabernet grapes on a cost per bottle that his client will be charged. Price per ton can be $ 10,000 or even $ 20,000. Yes boys and girls, you get what you pay for.

Other factors that affect prices in the field depends on who you choose as your vineyard manager (if you own your own vineyard) or who manages a vineyard where you buy your grapes. There are 'rock stars' vineyard managers such as David abru and others who are likely to command more money than others. Then you get to the vineyard of the certificate, such as certified organic or biodynamic / Demeter.

There is a situation where you want to limit the production of its wines. The theory is that if you limit their production, then the quality of fruit is better. So, instead of 4 or more tons per acre are down 1.5 to 2 tons per hectare.

When it comes to picking grapes, grapes for better wines are hand-picked, unlike a machine to participate. Hand pick the grapes require more work and more time, therefore, higher prices. In addition, for some higher priced wines, grapes are picked in the bottom box so as not to crush the grapes on the bottom of the container prior to de-stem. Coming from the fields, grapes for higher priced wines are run by conveyer belt to the de-stemmer. This conveyor belt is manned by people who choose the things you do not want to go into your wine, such as leaves, rotten fruit, or dried out or anything else that affects quality. Then the grapes are fed into de-stemmer, being careful not to abuse the grapes. Another process that adds quality wines, as well as costs, grapes, food on the table for sorting, where workers once again go through the grape comes to looking for de-stemmer did not get the leaves or anything else that has failed, further adding to the expense.

some other issues to consider: wine, and good wine are expensive. Even when they are only advisers, not the staff, their costs add to the cost of wine. Names such as Bob Levy, Phillip Melka, Thomas Brown and others are well known, they make great wine, and using his name helps to sell the bottle. Some part-time consultants can cost $ 30,000 for four days of consulting services during the year. There are growers of turning out 90 + point wines in Napa, working for a winery that makes $ 250,000 a year. I knew the owner of the vineyard, who told me that between his vineyard manager (known) and wine (well known) that he had to sell their wine for less than $ 100.

new oak barrels to add costs. I talked to Mark Heinemann, who is a genius for selling Demptos USA. He seems to have forgotten more than most will ever know about barrels. But suffice it to say, barrels of Sciences. Demptos French company and they have a laboratory that does nothing but test chemical used in oak barrels. If the wine maker wants a particular result in the process of aging barrel they can determine their wishes and Demptos will give them an oak tree from their sources that will deliver results, smooth tannins, great flavor, and even specific bouquets. If a winemaker wants to tightly grained white oak, air dry for at least 3 years and from a specific country, called the barrel, "Reserve Barrel." This category barrel will cost about $ 1,250 each winery.

Now you have another problem, such as time of wine carried in pipes. Then after it is bottled, how long to stay in the bottle? Many wineries will be published in their 2009 Cabernet mid-2011, Silver Oak 2009 Cabernet will be made public until 2013. Time is money!

What a glass of wine will be bottled in? Average bottle of wine with wine weighs about 3.3 pounds, and some of the premium bottles weigh in at more than 4.5 pounds. Then there are plugs for purchase. Premium wines use more and better čepovi.Vrhunske quality cork can cost $ 1.00 each.

then there is a label, neck films, advertising and marketing, although some of the cult wines, advertising and marketing are important, but getting a good rating is a problem. Label design can cost $ 20,000, and print labels small run can cost $ 1.50 per sticker with 2 tags on the bottle.

of wine evaluation and availability will be a big impact too.

-. The results Wines highly rated by the Wine Advocate or Wine Spectator magazine, or Steve Tanzer, wine enthusiasts and other publications to add value

Scarcity - Once the wine is highly rated, then the wine is sold quickly. But wait, what if they only produce 125-300 cases of this highly rated wine. Everyone wants a highly rated wines. To gain access to wine, you can join the winery's mailing list, but once on the mailing list is full, then no one else can get the wine. Herein lies the dilemma. There are some wineries with a waiting list just to be on the mailing list that you would take up to ten years.

The Winery is a wine that gets good results and a full mailing list, then the price can start to go gore.Vinarija know that at a higher price than some customers may drop off the list, but there are more customers waiting to join who will pay that money. For example, Screaming Eagle Cab at $ 750 can get closer to $ 830 a bottle by the time you pay tax and shipping. Harlan is at $ 500 a bottle, and many others are $ 300 +.

There is an interesting phenomenon that occurs when the wine reaches the 'cult status. Some people are willing to pay more than the wine of the original sales price. There is a secondary market out there that are used to see prices for Screaming Eagle to go up to $ 2,500 bottle, Harlan moves up to $ 800 and $ 900 bottles. Since the economy is not working as well, some of these secondary market prices have fallen, but the Eagles still went for $ 1,500 or more.

However, having tasted some of these wines, I still walk away wondering if this bottle is worth $ 500, $ 300 bottles, or even a $ 200 bottle? Wine lovers can now buy a darn good case of wine (12 bottles) for $ 500. Taking this logic further, it is still perceived vrijednost.Sommelier around the aureole restaurant at Mandalay Bay Resort in Las Vegas confirmed that a bottle of wine at $ 14,000, and vowed to sell it for consumption. They argue that the wine in this price bracket can be moved around on the sister restaurant around the world. Right now, the Asian markets seeing strong demand for high-priced wines.

In short, there are countless ways wineries can establish and improve value. Here's our recap:

-price facilities and land

-if the price of fruit winery buys high-quality fruit varieties

Fruit-influenced vineyard management and increase costs

-How to choose a winery becomes the selected groups

-Manual selection and handling of the fruit of a cut from the vine brought to break into smaller containers

-quality barrels

-The quality control of the fermentation process

-The length of time wine stays in barrels for added storage costs

-quality packaging and labels

-The quantity of items produced to spread the cost over the

-The costs of marketing / sales and G &

-Professional cost-winemaker, wine consultant and evaluation of harvest

, but the most important element? What is the perceived value of the finished product in the eyes of the consumer

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